Resume

Experience

May 2023 - Present

Led the development and execution of a multi-platform safety campaign across Camp Ozark and Camp OTX, integrating social media, website content, and visual assets to strengthen communication and build parent trust
Led social media strategy across 10 sub brands, aligning audience-specific messaging with cohesive brand identity
Developed and executed integrated campaigns supporting camper engagement, staff recruitment, and retreat promotion
Defined and maintained brand voice across all digital platforms, ensuring consistency in messaging and storytelling
Collaborated cross-functionally with marketing, video, and leadership teams to align creative direction with organizational goals
Managed and optimized Meta Ad campaigns, using performance insights to refine targeting, increase engagement, and expand reach
Analyzed social performance metrics and adjusted content strategy to continuously improve results

August 2021 - May 2023

Managed social media strategy across multiple platforms, including content planning, publishing, and performance tracking
Wrote and distributed newsletters for student and alumni audiences, strengthening engagement, and communication while boasting academic achievements within multiple departments
Planned and executed large-scale events for 300+ attendees, supporting promotional efforts within distinct entities
Supported and curated university-wide campaigns, including Giving Day and Ignite 3MT

May 2019 - August 2022

Managed social media presence across key platforms, developing content that elevated brand awareness and customer engagement
Created, designed, and executed a holiday social media campaign, driving a 10% increase in sales

May 2023

May 2021